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School of Creative Arts
Fold out brochure

This degree is heavily practical but the clients wanted to put stress on the creative side of the course. They mentioned that no two candidates were the same and that the course caters for the individual and that everyone finds their strengths within the broad subject.

My concept therefore draws from the idea that everyone looks at the world differently and then interprets it back in dissimilar ways, eventually developing their own unique and individual style. The brochure folds out into a poster where I used a dramatic image placed upside down to emphasize this.

I have used digital language througout the brochure with bitmap patterns and a pixelated, digital typeface.